Friday, August 13, 2010

Eminem, Rihanna, Dominic Monaghan and Megan Fox

Joseph Kahn directed the video, shooting for which began on July 20, 2010. On July 22, 2010, photos of the video were released showing Rihanna performing in front of a burning house. Photos were also released of Megan Fox and Dominic Monaghan playing a couple in the video. Scenes included the celebrities on top of a liquor store. Fox and Monaghan also filmed inside the store and "at a seedy dive bar next door" to the store. On July 24, 2010, Kahn updated his Twitter page announcing that the video would premiere in "a week"
The video depicts a couple in an abusive relationship (portrayed by actors Dominic Monaghan and Megan Fox). The couple repeatedly fight, break things, steal, and make up again, with scenes flashing back to happier times in their relationship. At the end of the video, both Fox and Monaghan's characters are engulfed by the flames. Shots of Rihanna in front of a house that bursts into flames are featured while she sings the chorus, with Eminem rapping his verses in a desolate field, as well as joining Rihanna in front of the burning house towards the end of the video. The video became an online phenomenon, gaining 6.6 million hits in its first 24 hours on VEVO, and 18 million views in five days. It broke a YouTube record for having the most views in 24 hours.