Friday, November 26, 2010

The Time (Dirty Bit)

"The Time (Dirty Bit)", also known as "The Time (The Dirty Bit)", is the first single from The Black Eyed Peas' sixth studio album The Beginning set to be released November 26, 2010. Written by and DJ Ammo, the song samples the 1987 single "(I've Had) The Time of My Life" from the film Dirty Dancing, and was released digitally on November 5, 2010.


After tweeted: "Who wants me to drop the new Black Eyed Peas single off The Beginning earlier than we should???" he posted the song on Group memberFergie noted the song's coincidental relation to Dirty Dancing actress Jennifer Grey's appearance on Dancing with the Stars: "... that song reminds me of [Grey] and Dirty Dancing and that whole time".


The chorus of "The Time (Dirty Bit)" samples "(I've Had) The Time of My Life", originally performed by Bill Medley and Jennifer Warnes in the 1987 film Dirty Dancing. The song features group members and Fergie singing and rapping over a dance and technobeat.

Critical reception

Simon Vozick-Levinson of Entertainment Weekly praised the song's catchiness, but felt it failed to meet the standards of previous singles "Boom Boom Pow" and "I Gotta Feeling". Franke Previte, who won an Academy Award for writing "(I've Had) The Time of My Life", complimented The Black Eyed Peas' sample usage, saying, "It just reconfirms to me that the song is cross-generational. The song has now crossed over to the next generation in a huge way." Willa Paskin of New York, however, criticized the choice of sample and was disappointed with the chorus, feeling it was "shoehorned into the rest of the song". Digital Spy's Nick Levine gave a review of three stars out of five, said that the song "sounds like the result of a piss-up in the recording studio". He dislikes many elements that constituted the song, and was confused at the meaning of "dirty bit".

Music video

by Rich Lee, who had previously directed the video for "Imma Be". It opens with a zoom-in to a city street where, as sings the beginning, his head pixellates and transforms into a television screen where Fergie is projected during her solo. The video then cuts to sweaty dancers at an underground nightclub, who, along with the Peas, also variously become pixellated throughout the song. The BlackBerry PlayBook appears as product placement, seen making special effects in this video.